Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales* You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

Pro Apache XML thoroughly introduces several subprojects found under the Web Services–driven API umbrella. The book begins with a concise introduction to XML and Web Services. Subsequent chapters devote themselves to specific subprojectscovering their purposes, APIs, implementation, and practical uses through appropriate code examples. Additional material includes
* Introductions to several of the Apache Foundation’s hottest projects, including Xerces, Axis, and Xindice
* Building XML–driven websites using the popular Cocoon project
* Transforming XML–based documents into a variety of formats, including PDF, SVG, and PS, using the Formatting Objects Processor(FOP)project

Книжка является полным и комфортным практическим управлением по исследованию модели СОМтр и библиотеки ATL. Поочередно рассматриваются все главные принципы технологии программирования на базе СОМтр.
Досконально описывается работа со средствами CASE библиотеки ATL, а также ее поддержка обычных объектов СОМтр, СОМ-исключений, контейнеров и агрегатов, творение частей управления ActiveX и некие иные наименее знаменитые вопросцы. Теоретический материал иллюстрируется обилием конкретных образцов. Для закрепления познаний предлагается выполнить лабораторные работы. Широкий диапазон затронутых тем наряду с доступностью изложения дозволяет советовать книжку как начинающим программерам, так и профессионалам, занимающимся разработкой прибавлений типа клиент-сервер.

Build a stunning, content-rich, and interactive web site with Joomla!1.5 and Flash CS4

* Build an attractive web site integrating Flash objects into Joomla!
* Create stunning photo galleries with Flash transition and animation effects
* Use interactive Flash-based maps, charts, animations, videos, MP3 players, logos, headers, and banners in Joomla!-based web sites
* Turn your Joomla!web site into a feature-rich multimedia enhanced site through this step-by-step easy-to-follow guide enriched with screenshots

Perl Power!provides programmers with a learning and reference resource on Perl. All readers will find tutorials that utilize a "learn by doing" approach that they can work from as soon as they get the book home. The tutorials build upon each other throughout the book until a level of expertise is reached. All chapters offer complete programs to demonstrate the topics discussed, with source code available on the book's companion website.

It's well written.everyone who claims to be an expert ought to read it.these techniques allow programmers to accomplish far more than they're used to." - Gregory V. Wilson, Dr. Dobb's Journal, November 2005 "It is, quite simply, one of the best books on programming I have read for a long time." - Martin Schweitzer, Computing Reviews, Association for Computing Machinery, July 2005 "Mark Jason Dominus has hit his mark with Higher Order Perl. It is a very informative book that is a must read for Perl programmers who want to take their skills to the next level." - Mark Rutz, Linux Journal, November 2005 "Higher-Order Perl is one of the Perl books that should have a place on the bookshelf of every Perl programmer. It offers an in-depth understanding of important programming techniques and fundamental concepts. The chapter on parsing alone is worth the price of this book. I do not know a better text about parsing in Perl." - Reinhard Voglmaier, Unix Review, November 2005 "Higher-Order Perl is the most exciting, most clearly-written, most comprehensive, and most forward-looking programming book I've read in at least ten years. It's your map to the future of programming in any language." - Sean M. Burke, Leading Programmer, Comprehensive Perl Archive Network(CPAN)"There are lots of book that teach you new Perl modules or techniques. This book goes beyond that and teaches a new way to think about Perl programming." - Peter Norvig, Google Inc. "As a programmer, your bookshelf is probably overflowing with books that did nothing to change the way you program... or think about programming. You're going to need a completely different shelf for this book. While discussing caching techniques in Chapter 3, Mark Jason Dominus points out how a large enough increase in power can change the fundamental way you think about a technology. And that's precisely what this entire book does for Perl. It raids the deepest vaults and highest towers of Computer Science, and transforms the many arcane treasures it finds--recursion, iterators, filters, memoization, partitioning, numerical methods, higher-order functions, currying, cutsorting, grammar-based parsing, lazy evaluation, and constraint programming--into powerful and practical tools for real-world programming tasks: file system interactions, HTML processing, database access, web spidering, typesetting, mail processing, home finance, text outlining, and diagram generation. Along the way it also scatters smaller(but equally invaluable)gems, like the elegant explanation of the difference between 'scope' and 'duration' in Chapter 3, or the careful exploration of how best to return error flags in Chapter 4. It even has practical tips for Perl evangelists. Dominus presents even the most complex ideas in simple, comprehensible ways, but never compromises on the precision and attention to detail for which he is so widely and justly admired. His writing is - as always - lucid, eloquent, witty, and compelling. Aptly named, this truly is a Perl book of a higher order, and essential reading for every serious Perl programmer." - Damian Conway, Co-designer of Perl 6 "Higher-Order Perl is a terrific book targeted at the advanced Perl programmer with a significant computer science background. The tone, content, and code make Higher-Order Perl memorable; the knowledge, wisdom, and intuition it provides make it a book any Perl programmer should aim to understand and digest in full."." - Teodor Zlatanov, Programmer, Gold Software Systems

The Microsoft Certified Application Developers certification allows users to demonstrate their skills with.NET applications and Visual Studio.NET. Through the MCAD certification, developers enhance their ability to develop and implement web-based applications with web forms, ASP.NET and the Microsoft.NET framework. In order to become MCAD certified, students must pass two core exams and one elective.